During a time when the culture of fans sending lunch boxes to stars is proliferating, the business of “star lunch boxes” is booming. “Namu Geneul Park (Tree Shade Park)” in Seoul Gangnam, a business specialising in lunch boxes, receives about 1-2 orders every week to prepare 60-100 lunch boxes for stars and the production crews.
In placing the orders, fans will meticulously consider the eating habits and health conditions of the stars. In the lunch box of TVXQ’s U-Know Yunho, strawberries must never be left out.
Although the prices start from 10,00o won, there is no upper ceiling that prices can go up to for including more dishes on the menu. Kim Suzy of “Suzy Kim’s Lunch Box Art” revealed, “Last October when U-Know Yunho was appearing in the musical “Goong”, we made lunch boxes with hanbok material and this spread via word-of-mouth, resulting in a surge of orders coming in for me.”
However, it is not the case that all the lunch boxes sent by fans will be delivered to the stars. They have to be first checked. The #1 prerogative is always to guard against “stomach upsets” for the stars who will have to deal with tight schedules. A representative from an entertainment company gave a tip, “Particularly, handmade food like kimbab will usually be politely refused.”
“Advance registration systems” have also sprung up. Fans who wish to deliver lunch boxes can send an email to the entertainment companies in advance. Food which is difficult to deliver to the stars can be refused in advance. For food which has already been delivered, arrangements can then be made for them to be properly disposed of. Items which do not turn bad, like rice, have also been delivered to charity foundations.
[note: only Yunho-related parts have been translated.]
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